Is organic traffic better than paid traffic?
If you made a new business website and looked for how to promote it online, you need to hire a Houston SEO consultant. So if you are looking for an SEO consultant in Houston, Darklab Media is the best place for you.
Here in this post, we are going to discuss the traffic. Most people think that quicker traffic is better traffic. The rest of the people consider the quality of the traffic as better. Also, many business owners believe the cheapest traffic is the better option.
That boils down the traffic into three categories:
- Speed of traffic on site (sooner = better)
- Quality of traffic (more conversions = better)
- Cost of traffic (cheaper = better)
- SEO delivers slower traffic than paid / PPC
If traffic speed is the key for you, you may initially not have the best SEO route. It takes time. SEO means you are looking to earn popularity.
So SEO worth it in that case. If the result's speed is more crucial to you, then the PPC can be a better option.
People don't trust ads. Ad-blindness is a real thing, and most people block the ads that show us that people are genuinely fed up with the ads. You cannot even go to a local fast-food restaurant without being lied to about what you are ordering. How many times has your burger looked like the picture on the drive-through menu? Exactly.
More than 70% of people scroll past ads to see organic results because the organic results convey more trust than paid ads. That trust carries over to the visitor on the website. The visitor knows that the website earned its placement, not paid directly for it.
As long as you target the right keywords on the page and provide the value once the visitor sees the website, your conversions will be higher with organic than a paid visitor.
So, is SEO worth it? If your visitors' quality is essential and you want to convey a better sense of trust, then yes, SEO is worth it.
PPC is an initialism meaning "Pay per click" and gets its name from the form of acquisition it provides. You pay for every click. When someone sees your PPC ad on Facebook, Google, or LinkedIn, and they may decide to visit you; you pay for what. The CPC (cost-per-click) will be a variable rate depending on your ad's quality and the competition in your space.
You could end up spending $1.00 per click, or as much as $70 per click with PPC.
On the other hand, SEO services are not based on a per-click basis. Once the website is ranking on the first page of Google, you will start to receive organic traffic to your page. The main thing is, you don't pay for each click.
If you are currently spending $2000 per month on PPC. In that case, an SEO strategy can lastly allow you to spend less on PPC and start getting "free" clicks via organic search results.
So, SEO is worth to get traffic on your website. If you are looking to lower the cost-per-acquisition of your leads? Then YES, SEO is worth it.
Instead, it is looking for Internet marketing Houston, Social media marketing Houston Texas, or Digital marketing agency Houston. You can connect with us by emailing us @ info@darklabmedia.com.
